txt@lilius

Philip Lilius

Senior Digital Strategist · AI Product Leader · Digital Transformation Advisor

Stockholm, Sweden · linkedin.com/in/philiplilius

Summary

Digital strategist with 20 years of experience delivering measurable business impact across agency, product, and consulting environments. Specialises in AI product development, digital transformation, and translating strategy into shipped solutions. Track record spans award-winning campaigns, innovative IoT products, and AI tools — for clients including Svensk Handel, Svea Skog, Libero, AB InBev, and Svenska Institutet. Brings founder instincts and creative problem-solving to every engagement.

Core competencies

Digital Strategy · AI Product Development · Digital Transformation · Agile Leadership · Product Management · Stakeholder Management · B2B & B2C Marketing · Innovation & Ideation · Client Advisory · Data-Driven Decision Making

Experience

Senior Advisor & Digital Strategist · Friends Agenda

Sep 2023 – Present · Stockholm (Hybrid)

  • Led Svensk Handel’s digital vision and procurement process end-to-end: workshops, user stories, RFQ, agency selection, and AI chatbot contract advisory.
  • Ran an AI pilot for Svea Skog converting internal news into podcast format for field staff who never open the intranet.
  • Trained a municipal social services department in using AI tools in their daily work.
  • Built the internal transcription service the business now runs on — pipeline, Teams integration and rollout, built around Whisper.

Strategic Product Manager · Osynlig

Sep 2021 – Apr 2023 · Stockholm

  • Led cross-functional teams of up to six people across 10+ client engagements, using agile, customer research, and design thinking.
  • Improved cross-team effectivity by 25% through a documentation and process overhaul.
  • Led the building and launch of an AI-driven music licensing product in the US and Canadian markets in 6 months, under budget.

Product Owner & Digital Strategist · Limetta AB

Aug 2019 – Sep 2021 · Stockholm

  • Planned and ran agile digital projects. Led a team of three developers through a full MVP delivery, mentoring them on client communication and delivery.
  • Delivered a headless MVP for an evidence-based insurtech startup in 6 months. Reached 30,000+ customers within its first year.

Account Manager & Digital Advisor · Isobar / Vizeum

Apr 2018 – Mar 2019 · Stockholm

  • Managed digital accounts for AB InBev (Budweiser & Stella Artois), Procter & Gamble, and Santa Maria, leading project teams of up to six people. Contributed to a 1.1 pp market share increase for AB InBev in Sweden.
  • Delivered 42% ROI on a Citygross digital campaign at Vizeum.

Digital Director · Volontaire

Jan 2010 – Apr 2018 · Stockholm (8 years)

  • Directed digital strategy, stakeholder management and product development for clients including Liberoklubben, Svenska Institutet, TV4 Fakta, and Löfbergs over eight years.
  • Developed and ran the technical side of the @sweden Twitter account for four years — Curators of Sweden, which rotates a new Swedish citizen as curator each week. Generated EUR 35M in PR value in a single year.
  • Co-created Babybuzz (2016) — the world’s first Bluetooth-enabled pregnancy bracelet with companion app. Shipped end-to-end.
  • Led strategy for libero.se for 4 years. Achieved a 40% increase in brand loyalty among Libero diaper users (Ipsos 2018).

Ventures

Founder & CEO · Elfenbenstornet · Independent Consultancy

Apr 2018 – Present · Stockholm (Parallel)

  • Advised leadership teams on digital product strategy. Achieved 21% conversion increases and 12% churn reductions across client engagements.
  • Coordinated launch of an influencer marketing platform during COVID-19. Soft-launched with 500 users and grew 700% organically.

Founder & CEO · Unvis.it

Jan 2014 – Jun 2017 · Stockholm (Part-time)

  • Built a content-sharing service that eliminated shock-value social media revenue. Reached 10,000 MAU. Sold to an internet company in 2017.

Early career (2006 – 2010)

  • Web Consultant · MSB – krisinformation.se — built novel version control solution during the H1N1 epidemic; 50,000 monthly visitors
  • Web Account Manager · Jupiter Reklam — government clients; delivered MSB risk assessment tool in 4 weeks
  • Marketing Manager UK · Musicbrigade — Channel 4 partnership; 18% UK conversion increase in 6 months
  • Junior Account Director · Nyman & Widebeck — brokered first digital strategic partnership with Hemnet

Education

  • MBA Programme · Pareto Business School — Business Administration & Management, 2023
  • Certificate, Project Management · Berghs School of Communication — 2019

Languages

  • English · Native — born in Bangkok, English-speaking from childhood
  • Swedish · Fluent — raised and educated in Sweden from age two
  • Romanian · Conversational

Awards

  • Grand Prix Cyber, Cannes Lions (2012) — Curators of Sweden / @sweden. The campaign took 20+ international awards including Gold at Guldägget PR, Clio PR, Eurobest Interactive, Eurobest PR, and two Webby Awards.
  • Winner, D&AD 30 Day Challenge (2009) — built a creative search aggregator in 14 days; became the largest referrer to the D&AD Awards website with 30,000 unique visitors in 16 days.

Publications

  • The Physics of Greed — thriller novel, published independently on Kindle, October 2026.